After two years meddling in digital media and journalism, Lazer Guided Reporter was created in 2017 by Yvonne Kiely. Over a period of 12 months LGR evolved from a space purely for music reporting to a research oriented space, and the current site (Version 5.0) represents a merging of the practices of music journalism and academic research.
The Nationwide Irish Music Industry Research (NIMIR) Project
The Nationwide Irish Music Industry Research Project came about after the research coordinator, Yvonne, finished her MA at Griffith College Dublin. After a year of mental stewing and planning, the idea became a reality in 2018 and the NIMIR Project was designed and crafted under the Lazer Guided Reporter banner.
LGR became a research website gradually, when in February and May 2018, two articles were published which detailed certain findings of the MA dissertation, Why are there so few female Music Producers?
The first focused on the broader picture of gender representation in music and findings from the interviews, and crucially for the current project, the idea of gendered space in the music industry. The second article detailed the magazine research; data on the gendered media histories of Hot Press and Rolling Stone covers. Combined, these articles were read in over 60 countries. This could not have been achieved without the support and appreciation of gender research by the female:pressure network.
In October 2018, Yvonne presented her research (pictured right) at Taking Back the Web, the second annual Critical Media Literacy Conference at Dublin Institute of Technology. The NIMIR Project builds on the findings and ideas of the previous project, exploring the relationships between branding, bodies, and cultural production, while drawing insight from the lived experiences of those working in the music industry in Ireland. With this focus on the processes of image management, a more nuanced investigation of identity, power, music and space will unfold.
Periodically interviewing eligible participants.
Content analysis of magazines running parallel to the interviews.
Public participation encouraged through the website.
After the project end, a summary report will be compiled and shared.